Published 17 November 2023

2024 Mobile Commerce Insights: 7 Essential Trends Every Shopify Merchant Should Be Aware Of

Unlock success in 2024 with our Mobile Commerce Insights! Explore trends shaping Shopify strategies.

2024 Mobile Commerce Insights: 7 Essential Trends Every Shopify Merchant Should Be Aware Of

In the ever-evolving landscape of e-commerce, staying ahead of the curve is pivotal for Shopify merchants. As we approach 2024, the mobile commerce arena is witnessing dynamic shifts, presenting both challenges and unprecedented opportunities.

This blog post delves into seven crucial trends that Shopify merchants need to be cognizant of to thrive in the mobile commerce space. From emerging shopping behaviors to cutting-edge technologies, we’ll explore the forces shaping the future of mobile commerce and how merchants can strategically position themselves for success. Let’s embark on this journey to uncover the key insights that will redefine the way you approach mobile commerce in the coming year.

Trend 1: Emerging Mobile Shopping Behavior

Emerging Mobile Shopping Behavior

The landscape of mobile shopping behavior is undergoing a transformative shift. Understanding and adapting to these changes are essential for Shopify merchants looking to meet the evolving needs of their customers.

Why It Matters:

  1. Dominance of Mobile Transactions: Mobile commerce is projected to constitute 73% of e-commerce sales by 2024, emphasizing the need for a mobile-centric strategy.
  2. User Expectations: Consumers increasingly prefer seamless, on-the-go shopping experiences, making it imperative for merchants to align with mobile shopping behaviors.

Statistical Insight

According to Statista, mobile commerce is set to capture 60% of global e-commerce sales by 2024.

Practical Implementation for Shopify Merchants

To align with this trend, Shopify merchants can:

  • Optimize their website for the mobile browsers by having mobile first approach
  • Create Shopify mobile app to get native mobile device experience

Challenges to Address

One challenge involves the transition from traditional desktop-oriented shopping to mobile-centric behaviors. Merchants must ensure a seamless shift in user experience. It involves

Future Outlook

The future of mobile shopping behavior will continue to evolve, emphasizing the need for merchants to invest in user-friendly mobile interfaces and convenient shopping experiences.

Trend 2: Advanced Personalization Strategies

Advanced Personalization Strategies

Personalization has become a cornerstone of successful e-commerce strategies. In 2024, the focus shifts towards more advanced and nuanced personalization approaches to enhance the overall shopping experience.

Why It Matters

  1. Customer Engagement: Advanced personalization fosters deeper connections with customers by delivering tailored content and recommendations.
  2. Competitive Edge: E-commerce landscapes are saturated; personalization provides a competitive advantage, attracting and retaining customers.

Statistical Insight

As per a recent survey by Accenture, 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations.

Practical Implementation for Shopify Merchants

To leverage advanced personalization

  • Implement AI-driven product recommendation engines. You can use third party Shopify apps from Shopify app store
  • Tailor marketing messages based on customer behavior. You can send push notifications that has the highest open rate.
  • Provide history of products that customer has visited.

Challenges to Address

  1. Data Privacy Concerns: Collecting and utilizing customer data for personalization requires a delicate balance to respect privacy.
  2. Implementation Complexity: Integrating advanced personalization tools may pose technical challenges, requiring careful planning and execution.

Future Outlook

Advanced personalization will continue to evolve, with AI and machine learning playing pivotal roles. Merchants investing in these technologies will likely see sustained customer loyalty and increased sales.

Trend 3: Seamless Integration of Augmented Reality (AR) in Shopping

Seamless Integration of Augmented Reality (AR) in Shopping

In the realm of mobile commerce, Augmented Reality (AR) is rapidly becoming a transformative force. The integration of AR in shopping experiences goes beyond mere visualization, offering customers an immersive and interactive way to engage with products before making a purchase.

Why AR Matters

  • Enhanced Customer Engagement: AR allows customers to virtually try products in real-world environments, providing a more engaging and personalized shopping experience.
  • Increased Confidence and Conversion Rates: Businesses implementing AR experiences have witnessed a substantial increase in conversion rates, indicating that customers are more likely to make a purchase after engaging with AR features.

Statistical Insight

According to a report shared on Shopify blog post, online stores implementing AR experiences have observed a remarkable 40% increase in conversion rates. (Reference: Shopify Blost Post)

Practical Implementation for Shopify Merchants

  • Virtual Try-Ons: Implement AR features that enable customers to virtually try on products such as clothing, accessories, or even furniture.
  • Product Visualization: Use AR to allow customers to visualize how a product will look in their own space before making a purchase decision.
  • Interactive Catalogs: Create interactive AR catalogs that bring products to life when viewed through a mobile device.

Challenges to Address:

  • Technical Barriers: Implementing AR features may require technical expertise and investment in compatible technologies. MobiVogue is heavily investing to make AR available through their Shopify mobile app builder.
  • User Education: Ensure that customers are aware of and comfortable using AR features, providing clear instructions and support.

Future Outlook

As AR technology continues to evolve, the possibilities for enhancing the mobile shopping experience are limitless. Shopify merchants embracing AR can not only differentiate themselves in the market but also build a more loyal customer base.

Trend 4: Voice Commerce – The Rise of Conversational Shopping.

Voice Commerce - The Rise of Conversational Shopping.

Voice commerce, powered by virtual assistants and smart speakers, is emerging as a significant trend in mobile commerce. Customers are increasingly adopting voice commands to search for products, place orders, and interact with online stores, reshaping the landscape of conversational shopping.

Why It Matters

  • Convenience and Speed: Voice commerce streamlines the shopping process, allowing users to make purchases or obtain information hands-free and quickly.
  • Accessibility: It caters to a broader audience, including those with visual impairments or users multitasking in various scenarios.

Statistical Insight

As of 2023, there are 4.2 billion active voice assistant devices in circulation which is estimated to get doubled to 8.4 billion in 2024 as per voice search statistics.

Practical Implementation for Shopify Merchants

  • Voice-Activated Search: Optimize your Shopify store for voice search to enhance discoverability.
  • Seamless Purchases: Implement a secure and user-friendly voice-enabled checkout process.
  • Personalized Recommendations: Leverage voice data to offer personalized product recommendations based on user preferences.

Challenges to Address

  • Integration Complexity: Integrating voice commerce features may pose technical challenges and require careful integration with existing systems.
  • Privacy Concerns: Address user concerns about data privacy and ensure secure voice transactions.

Future Outlook

As voice recognition technology advances and user acceptance grows, voice commerce is poised to become a mainstream shopping channel. Shopify merchants can gain a competitive edge by adopting voice-enabled features to meet evolving customer expectations.

Trend 5: Seamless Omnichannel Experiences

Seamless Omnichannel Experiences

The demand for seamless omnichannel experiences is reshaping how consumers interact with brands, emphasizing a cohesive journey across various touchpoints.

Why It Matters

  • Customer Expectations: Modern consumers expect a consistent experience across online and offline channels.
  • Brand Cohesion: Offering a seamless omnichannel experience builds brand trust and loyalty.

Statistical Insight

According to Adobe, businesses with strong omnichannel customer engagement strategies retain, on average, 89% of their customers.

Practical Implementation for Shopify Merchants

To deliver seamless omnichannel experiences:

  • Integrate inventory and order management systems across all all available channels.
  • Provide consistent product information and pricing.
  • Maintain the UI/UX experience for desktop or mobile app.
  • Offer click-and-collect options for online orders.

Challenges to Address:

  1. Data Synchronization: Keeping data consistent across various channels requires robust synchronization processes.
  2. Operational Integration: Integrating systems for a seamless experience may pose operational challenges.

Future Outlook

Omnichannel experiences will be a defining factor in customer satisfaction. Merchants investing in integration technologies will create lasting impressions and foster customer loyalty.

Trend 6: Social Commerce

Social Commerce

The integration of e-commerce with social media platforms is revolutionizing the way customers discover and purchase products, giving rise to the era of Social Commerce.

Why It Matters

  1. Social Discovery: Customers increasingly turn to social media for product discovery and recommendations.
  2. Direct Purchase Options: Social Commerce streamlines the path from discovery to purchase, reducing friction in the buying process.

Statistical Insight

According to Statista, the number of social media users worldwide is projected to reach 5.17 billion by 2024 and 5.85 by 2027.

Practical Implementation for Shopify Merchants

To embrace Social Commerce:

  • Integrate “Shop Now” features on social media profiles.
  • Leverage influencer partnerships for product promotion.
  • Implement shoppable posts and ads.

Challenges to Address

  1. Platform Diversity: Adapting strategies for different social platforms can be complex.
  2. Maintaining Authenticity: Balancing promotional content with authentic engagement is crucial for success.

Future Outlook

Social Commerce will continue to dominate as a powerful sales channel. Merchants leveraging social platforms effectively will tap into a vast pool of potential customers and drive sales growth.

Trend 7: Accessibility


The focus on accessibility in e-commerce is not just a trend but a fundamental shift towards creating inclusive and user-friendly digital spaces.

Why It Matters

  1. Inclusive Customer Base: Prioritizing accessibility ensures that your products and services are accessible to a wider audience, including individuals with diverse abilities.
  2. Legal Compliance: Many regions are implementing accessibility regulations, making it imperative for businesses to comply.

Statistical Insight

1 in 5 adults in the USA have some type of disability. So you are losing 1 out of 5 customers if your website or mobile app is not ADA compliant.

Practical Implementation for Shopify Merchants

To enhance accessibility:

  • Ensure your website and mobile app comply with accessibility standards (e.g., WCAG).
  • Provide alternative text for images to assist users with visual impairments.
  • Use clear and concise language for a more straightforward user experience.

Challenges to Address

  1. Resource Investment: Implementing accessibility features may require initial investment and ongoing resources.
  2. Education and Awareness: Ensuring all team members are aware of accessibility principles is crucial for successful implementation.

Future Outlook

Accessibility is not just a trend; it’s a necessity. Merchants prioritizing accessibility will not only comply with regulations but also build a positive brand image, fostering trust and loyalty among diverse customer groups.


As we delve into the transformative landscape of 2024 Mobile Commerce Insights, it’s evident that staying ahead in the e-commerce game requires a strategic embrace of emerging trends. From the nuances of mobile shopping behavior to the immersive realms of augmented reality, each trend we explored is a stepping stone towards a more engaging and customer-centric future.

In this dynamic environment, we recognize the pivotal role that technology plays. For Shopify merchants seeking a seamless integration of these trends into their mobile strategies, we invite you to consider the power of Mobivogue’s Shopify Mobile App Builder. Our innovative solution empowers you to effortlessly incorporate these trends, providing a tailored, user-friendly experience for your customers.

Explore the possibilities with Mobivogue’s Shopify Mobile App Builder, and let your brand resonate in the hearts and screens of your mobile-savvy customers. Here’s to a future of endless possibilities in mobile commerce!

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